What's behind a profitable product? Smart management throughout a drug's lifecycle.
This four-volume set, from the pages of Pharmaceutical Executive, provides you with dozens of plans, strategies, reviews, reflections and insights from the best minds in pharma marketing and executive leadership.
Includes in-depth articles on:
Discover the ten key success factors to any effective lifecycle management strategy.
Uncover the demographics of Gen X prescribers that are prompting new directions in medical education.
What do wants and needs, emotions, humor, creativity, motivations and relationships have in common with pharma? They’re what consumers use to distinguish brands. Use "right-brained research" to your advantage.
Names and Branding
Why can’t pharma brands enjoy the same consistency and identity around the world? Five marketing experts and a pharma executive share their insights on global branding.
Key Opinion Leaders
Owning and managing key opinion leader relationships can be tricky especially when these physicians are required to play multiple roles within your company. Operating within OIG guidelines is key.
Budgeting for Success
Drugs don't need blockbuster budgets to achieve blockbuster status. Discerning what makes your product exceptional will allow you to align funds with realistic goals.
Relax. You won’t need to go much farther than your agency for support and guidance when grappling with stricter guidelines and increased regulatory pressures over advertising.