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What Physicians Want, Volumes I & II combo
List Price: $99.90
Price: $89.90
You Save: $10.00 (10 %)
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Item Number: PEDZCMBO
Table of Contents Volume I
MARKETING
- Reach for the Radio
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Do You Know What Doctors Do Online?
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Doctors' Orders: Make Marketing Informative
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Professional Promotion Through Patient Understanding
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No Sales Force, No Problem
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Everyone's a Comedian
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The Information Diet
DETAILING
SAMPLING
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A Sample Plan
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The Sampling Subsidy
PRESCRIBING
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Diagnosing MD Behavior
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Invisible Prescribers
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Tipping Point Ahead
CONVENTIONS + MEETINGS
CONTINUING MEDICAL EDUCATION
Table of Contents Volume II
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Doctor's Orders
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Tough Nut to Crack
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How to Blend Science and Promotion at a Healthcare Exhibit
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Shining a Light on the New Sales Force Models
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Goodbye, Willy Loman
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Ten Minutes to Connect
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Maximize Your Marketing Spend
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The New Four P's of Marketing
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Do You Have a Head of Social Media?
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Weathering the Compliance Storm
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New FDA Campaign Targets Detailing, Trade Shows
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Moving Beyond Claims-Based Messaging
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Managing the Middle
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What Pharma Needs to Know About M-Health
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Adherence Through Education
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Patients Want to Talk. Do You?
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With a Little Help From Their Peers
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