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What Physicians Want, Volume II
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Item Number: PEDZ208
Table of Contents:
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Doctor's Orders
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Tough Nut to Crack
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How to Blend Science and Promotion at a Healthcare Exhibit
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Shining a Light on the New Sales Force Models
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Goodbye, Willy Loman
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Ten Minutes to Connect
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Maximize Your Marketing Spend
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The New Four P's of Marketing
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Do You Have a Head of Social Media?
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Weathering the Compliance Storm
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New FDA Campaign Targets Detailing, Trade Shows
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Moving Beyond Claims-Based Messaging
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Managing the Middle
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What Pharma Needs to Know About M-Health
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Adherence Through Education
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Patients Want to Talk. Do You?
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With a Little Help From Their Peers
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