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What Physicians Want, Vol II and Key Opinion Leaders, Vol II combo

List Price: $99.90
Price: $89.90
You Save: $10.00 (10 %)
Item Number: KW2ZVOL2
What Physicians Want Volume II
  • Doctor's Orders
  • Tough Nut to Crack
  • How to Blend Science and Promotion at a Healthcare Exhibit
  • Shining a Light on the New Sales Force Models
  • Goodbye, Willy Loman
  • Ten Minutes to Connect
  • Maximize Your Marketing Spend
  • The New Four P's of Marketing
  • Do You Have a Head of Social Media?
  • Weathering the Compliance Storm
  • New FDA Campaign Targets Detailing, Trade Shows
  • Moving Beyond Claims-Based Messaging
  • Managing the Middle
  • What Pharma Needs to KNow About M-Health
  • Adherence Through Education
  • Patients Want to Talk. Do You?
  • With a Little Help From Their Peers
Key Opinion Leaders Volume II
  • Pharma Shuffles Thought Leaders
  • Next Generation Event Consolidation
  • Spanning the Treatment Gap
  • Like-minded Physicians Influence Each Other
  • Seasoned Leaders
  • "AIM" High and Win
  • Keeping up with KOLs
  • An Essential Bed Check
  • Meetings: A Bright Future?
  • The Shrinking Pool
  • War Games 2.0
  • Strategies for Emerging Markets: Seven Keys to the Kingdom
  • Where Prescribing Oncologists Go for their Information, and Why

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What Physicians Want & Key Opinion Leaders Combo
If you are a pharmaceutical executive, marketing manager or sales representative and are interested in learning more about interacting with physicians and "thought leaders", purchase this combination of concise resource guides.
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Purchase the Industry Guide to the Physician Payments Sunshine Act titled 'Key Opinion Leaders Vols I&II and The Physician Payment Sunshine Act combo". These reference guides includes the print compilation of "Volumes I & II of Key Opinion Leaders".

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