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What Physicians Want & Key Opinion Leaders Combo
List Price: $99.90
Price: $89.90
You Save: $10.00 (10 %)
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Item Number: KOLWPWCombo
Purchase the guide to Pharmaceutical Marketing to Healthcare Providers, Physicians and Key Opinion Leaders (KOLs) titled “What Physicians Want & Key Opinion Leaders Combo” for $89.90 online from IndustryMatter.com.
This essential resource guide for pharmaceutical marketing executives and pharmaceutical representatives is a compilation of resource materials from Pharmaceutical Executive Magazine.
Pharmaceutical companies and sales representatives who market to health care providers and the physicians who influences their peers' medical practice use a number of methods and venues discussed in this resource guide. These include detailing, sampling (free drug samples), prescribing, conventions, meetings and sponsoring continuing medical education (CME).
The Pharmaceutical Research and Manufacturers of America (PhRMA) recently released updates to its voluntary Code on Interactions with Healthcare Professionals. As a result, this pharmaceutical marketing guide is ideal for the approximately 81,000 pharmaceutical sales representatives in the United States who are marketing their pharmaceutical firm’s medications and drugs to some 830,000 pharmaceutical prescribers.
Pharmaceutical executives, managers, marketers and pharmaceutical industry professionals will gain valuable insights into the motivations and the decision-making processes of physicians who are considered Key Opinion Leaders (KOL).
Pharmaceutical companies that are interested in engaging KOLs in publications, in the drug development process to provide advocacy activity, conducting of clinical trials, providing key marketing feedback or conducting marketing research will find these reference guides highly worthwhile.
If you are a pharmaceutical executive, marketing manager or sales representative and are interested in learning more about interacting with physicians and "thought leaders", purchase this combination of concise resource guides. Learn first hand how to work with respected healthcare individuals, such as prominent medical school faculty, who influence physicians through their professional status, personal relationships and networks.
Pharmaceutical marketers want to optimize phone calls, meetings and engagements with physician and Key Opinion Leaders (KOL) in order to promote their company’s brand of products and help shape clinical development and clinical data publication plans.
Purchase “What Physicians Want & Key Opinion Leaders Combo” for $89.90 online from IndustryMatter.com and learn from the best and brightest contributors to Pharmaceutical Executive Magazine.
Now you can order both What Physcians Want and Key Opinion Leaders (KOL) in a combo
What Physicians Want includes these topics:
Key Opinion Leaders (KOL) includes:
- What Do KOLs Really Want?
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Key Opinion Control
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Reach KOLs Online
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Hidden in Silos
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Tales of Terabytes
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Savvy Strategists
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A Very Specialty Moment
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Launch on a Budget
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Under the Influence
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Deep Impact
- The Couch and the Airline Seat
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Product Reviews
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What Physicians Want
pavan kumar
(vijayawada, andhrapradesh)
11/10/2010 4:29 AM
it's a very beautiful product for pharma sales professionals.
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