Think Like a CEO Series: Marketing Your Practice

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Item Number: DPMZ102

Purchase this dental practice marketing resource guide, titled Marketing Your Practice, online for $34.95 from IndustryMatter.com. Part of Dental Products Report's "Think Like a CEO Series," this compilation of recently published, expert-written articles provides effective methods from dentists who have taken the plunge into understanding what social media can do for your practice along with the tried-and-true marketing strategies.

Learn how to create new avenues for expanding a patient base, as well as the essentials to growing your dental practice by getting social, using web-based marketing and learning the principles of direct mail.

Ideal for owners and managers of dental practices, this reference collection provides in-depth guidance on reaching patient groups online,
Web-based marketing, principles of effective direct mail, and social media strategies.

Topics in this 25-page resource guide include using social media to attract your target profile, offering deals through online discounter Groupon to raise your dental practice's online profile, discreetly asking for patient referrals, improving Web-based marketing, making lasting impressions on emergency patients, managing your online reputation, staking your claim of the Internet's online real estate, and improving your dental practice's direct mail marketing.