Purchase the Pharmaceutical Product Manager's Handbook titled “The Successful Product Manager’s Handbook” online for $69.95 from IndustryMatter.com. Pharmaceutical executives learn successful pharmaceutical product management and marketing strategies from this compilation of articles taken from Pharmaceutical Executive magazine. This is an excellent marketing reference guide for pharmaceutical marketing managers, brand managers or product managers. 

This practical guide to pharmaceutical marketing, which is often referred to as “medico marketing”, uses case studies to illustrate how successful business advertising and promotional decisions made before launch are key to "pharma marketing", selling drugs and pharmaceuticals.

Learn more about pharmaceutical product management training programs and principles that focus on branding and marketing drugs and medicines used in medical treatments to pharmacies. Successful pharmaceutical product managers who purchase this book will learn how to focus their marketing efforts on the value of drug and medicines dispensed in pharmacies in order to improve the branding of their pharmaceutical products. This reference work in handbook format is an excellent collection of instructions for pharmaceutical product managers and executives who want a ready reference publication that includes quick answers that help in making pharmaceutical product management decisions. It is an essential reference guide for professionals in the pharmaceutical industry and offers valuable insights related to marketing planning, marketing to pharmacists, selling pharmaceuticals, the role of branding, global pharmaceutical competitiveness, and the promotion and advertising of pharmaceuticals, drugs and medicines.

• Don't base your budget on last year's numbers or on your competitor's spending ~ run your own race.
• Focus less on products' benefits and messages and more on their value for a more successful launch
• Two case studies illustrate how spending decisions made before launch can help characterize a drug's success
• Tips on how to keep your drug afloat in an increasingly crowded market
• Reasons why investment in late-phase spending is good for your brand
• The Birth of a Product Manager's Training Program
• Doing Your Product Launch right the First Time Out
• Key Strategies for Planning & Executing Successful Global Clinical Trials
• Using Advanced Analytics to Soothe the Pain
• Mapping Patients to Drive Better Brand Decisions
• Coupons, Vouchers, and Adjudicated Debit Cards...How Is a Brand Manager to Decide?
• and much more!