This compilation of product management strategies and marketing solutions is designed with your success in mind – a clear, concise reference you’ll return to again and again.

The Updated Successful Product Manager's Handbook now includes content from Volume 1 to Volume 7. The 220+ pages will discuss valuable information such as:

• Don't base your budget on last year's numbers or on your competitor's spending ~ run your own race.
• Focus less on products' benefits and messages and more on their value for a more successful launch
• Two case studies illustrate how spending decisions made before launch can help characterize a drug's success
• Tips on how to keep your drug afloat in an increasingly crowded market
• Reasons why investment in late-phase spending is good for your brand

      ....and much more!

Click Here to view the full Table of Contents (PDF File)