The New CME Environment – Measuring and reporting on Educational Outcomes

Recent changes in the manner of funding educational programs are partly the result of the recognition that the resources put into education may not be resulting in improved patient care.  In an effort to address this need, some companies have gone as far as to outline specific educational outcomes requirements with the goal of showing both improvement in skills as well as delivery of care. 

Developing a strategy for measuring these outcomes and delivering the results, if not considered at the time of project inception, may become overly involved, expensive, and provide incorrect information. 

This webinar will discuss how appropriate measurement and analysis, incorporated at the start of a project and viewed in the broader context of a commitment to improved educational outcomes, provides a significant opportunity for the delivery of better education, behavioral change and better outcomes. 

Who Will Benefit:

If you are a senior professional at a biotech, pharmaceutical or medical device company, or a meeting management or medical education company, with responsibility in the following areas:

• CME

• Academic Affairs

• Clinical Education

• Compliance

• Communications

• General Counsel

• Healthcare Education

• Professional Development

• Professional Education

• Scientific Publications

• Medical Affairs

• Training

About Our Presenters:

Jason Jones, PhD.  Senior Medical Informaticist, Intermountion HealthCare and Adjuct Professor, Department of Biomedical Informatics at the University of Utah

Dr. Jones is responsible for the inception and conduct of research on improving clinical outcomes by advancing clinical knowledge and decision support.  Trained as a biostatistician, he has spent most of his professional life finding ways to derive insight from existing data to explore treatment strategies and outcomes that have not or cannot be addressed effectively in controlled trials.  Additionally, he is a member of the team headed by the University of Utah through their recent Clinical and Translational Science Award (CTSA) to implement a key objective of the NIH Roadmap for Medical Research: translating scientific discoveries into practical applications to improve human health.  Prior to joining Intermountain, Dr. Jones held senior positions in pharmaceutical marketing, business analytics and product development.

Michael Rowe, MS.  Chief Strategic Officer, Daz Global (www.dazmedia.com)

Mr. Rowe is responsible for providing strategic guidance and support to clients that include medical education and pharmaceutical companies in the delivery of professional education content that allow for outcomes measurements.  Prior to joining Daz Global, Mr. Rowe has held leadership positions in Marketing, Outcomes Research and Market Research at both large and small pharmaceutical companies in the areas of neurology, cardiovascular disease and women’s health.   Mr. Rowe has been an invited speaker at a number of strategic planning and marketing conferences on topics related to outcomes assessments of both promotional and educational activities.