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Strategy & Tactics Marketing to Professionals

Item Number: PEMZ101
Price: $49.95
Contents:
  • Streamlined Scheduling
  • Under the Influence
  • A Sample Plan
  • Ensuring Equality
  • Doctors Get Jump On Continuing Education
  • Deep Impact
  • No-Name Opportunity
  • Savvy Strategists
  • Key Opinion Control
  • Penetrate the Point of Purchase
  • Fax Me!
  • Marketing to Go
  • The Good and the Bad
  • Diagnosing MD Behavior
  • Dr. Ambassador
  • Shaping the Future of Medicare
  • What the Doctor Ordered
  • Penetrating P&T
  • Doctor-Patient Communication
  • Senior-Care Specialists Surge
  • Attention to Details
  • Emotional Strategy
  • E-Detailing as CRM
  • Reps and Health Literacy
  • Local Leverage
  • Beyond Asking Your Doctor
  • The New Age of Branding