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Selling to Women, Vols I and II Combo

List Price: $99.90
Price: $74.95
You Save: $24.95 (25 %)
Item Number: DLNZSWC
Table of Contents:
 
Vol I
  • Basic Rule: Never Assume
  • Attracting Women, Part 1
  • Attracting Women, Part 2
  • Female-Friendly Bikes
  • What's the Deal With Pink?
  • Stocks, Bonds - and Bikes
  • The Rise of Riding Groups
  • Lifestyle Marketing
  • Women and Clothing
  • Trends Justify the Means
  • Play to Her Senses
  • The Feminine Connection
  • Mixing Genders
  • No Boys Allowed
  • The Perfect Bike
  • 'Tis the Season
  • Hog Wild for H-D
  • Sell Passion, Experience to Gen Y and Women
  • How to Merchandise to Women
  • Year of the Woman Rider
Vol II
  • Female-Friendly
  • A Section of Her Own
  • No Rider Left Behind
  • Revving for a Cause
  • Find More Women on the Web
  • Create Customer Evangelists
  • Do You Hear Me?
  • Her Best Interests at Heart
  • Hunters and Gatherers
  • Love Letters
  • Millennial Generation
  • How Well Do You Know the Women's Market?
  • A Commitment to the Women's Powersports Market
 

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