Even the most successful companies often find their annual planning efforts devolving into a rut. The strategic plan tends to be a roll-up of product plans, instead of re-thinking business models and go-to-market strategies in response to a dynamic market. In our current environment of healthcare reform - with increasing demands for more economic and clinical value - "business as usual" plans mask a growing risk to the future prospects of leading companies who believe they need only continue what's worked in the past.

 

This web seminar would be of interest to Vice Presidents and Directors at a pharmaceutical, biotechnology or medical device company with responsibility in the following areas:

 

Bill Ott, Senior Consultant for Numerof & Associates, Inc. has more than 20 years of senior management experience in service and manufacturing industries. He has extensive experience working in highly dynamic markets, guiding organizations in the development and implementation of new business models that help them create and sustain value-added differentiation from their competition.

 

Mr. Ott has worked for large public corporations, foreign-owned subsidiaries, and private businesses. He provides a dual focus on developing strategy responsive to market challenges and implementing that strategy by ensuring the necessary alignment, infrastructure, and capabilities are in place. He has created and supported the implementation of strategic plans and marketing programs that have increased market share and profitability in a wide variety of markets, including life sciences, healthcare, financial services, and manufacturing.

 

Mr. Ott is particularly experienced helping companies resist commoditization in increasingly competitive markets. This work has included non-traditional approaches to market analysis, identifying non-obvious unmet customer needs that represent potential market share growth. He has designed and facilitated strategic planning processes that have resulted in breakthrough strategies to seize such opportunities, translating market opportunity into actionable product portfolio and growth platform plans.

 

Grounded in realistic strategy development, Mr. Ott is equally skilled in the area of strategy implementation. He has guided the creation and implementation of cross-functional operational plans for the product and customer development necessary to bring differentiated new market strategy to life. He has developed balanced scorecard metrics, redesigned key business processes, and built the new organizational competencies critical to the successful implementation of break-out market strategy.

 

To embed such new levels of performance in organizations he has developed the necessary H.R. systems to align staff with strategy, develop capabilities, and manage performance. In particular, he is an expert in the development of management infrastructure, creating systemic approaches to leadership development and succession planning.

 

Mr. Ott received a Bachelor of Journalism degree from the University of Missouri as well as his M.B.A. in marketing. He has been an invited speaker for many professional organizations and is widely published in business journals. He has served as an adjunct faculty member at Webster University and the University of Delaware.