A look at fundamental positioning concepts you can apply during sales calls and examining current trends.

Articles include:

• Formulary evolution: An updated look at the world of formularies
• Open and closed: The case for a new understanding of formularies
• Pass the buck: Do you know who pays for your products?
• It's here! What you need to know now that Part D is reality
• Beyond the doughnut hole: What you need to know about the new Medicare Part D benefit plans
• The transition to Part D: What you need to know now
• Long-term opportunities: Upcoming Medicare changes will give you the chance to better serve long-term care patients and physicians
• Deeper knowledge: Going beyond managed care knowledge to develop healthcare business acumen
• Understanding formularies: Formulary strategies evolve in response to new trends and issues
• Tiered hospital networks: Managed care says “I do” to new costsaving method
• The Medicare drug benefit: What it means for you
• Finding your way: Mapping the maze of managed care

Purchase this product in quantity and save up to 60%!

5 - 9 copies - Save 25%
10 -24 copies - Save 30%
25 - 49 copies - Save 40%
50 - 99 copies - Save 50%
100 copies - Save 60%

Interested in more than 100 copies?

Contact Maureen Cannon, Marketing Director, Educational Products

1-800-225-4569 Ext 2742 or 440-891-2742