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Key Opinion Leaders, Volume II
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Item Number: PEKZ209
A compilation of the best articles providing Pharma professionals top ideas and best practices to build and maintain successful relationships with key opinion leading (KOLs) physicians.
Content includes:
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Pharma Shuffles Thought Leaders
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Next Generation Event Consolidation
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Spanning the Treatment Gap
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Like-minded Physicians Influence Each Other
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Seasoned Leaders
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"AIM" High and Win: If traditional advertising and PR tactics are falling short, a community-based marketing strategy could be the thing to put your brand back in the game
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Keeping up with KOLs
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An Essential Bed Check: Mastery of internal factors can mean the difference between thriving and failing in an environment where industry is a price taker, not a price setter
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Meetings: A Bright Future?
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The Shrinking Pool
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War Games 2.0: Competitive simulations can help pharma adjust to market changes
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Strategies for Emerging Markets: Seven Keys to the Kingdom
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Where Prescribing Oncologists Go for their Information, and Why
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