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Key Opinion Leaders, Volume II

Price: $49.95
Item Number: PEKZ209
A compilation of the best articles providing Pharma professionals top ideas and best practices to build and maintain successful relationships with key opinion leading (KOLs) physicians.
 
Content includes:
  • Pharma Shuffles Thought Leaders
  • Next Generation Event Consolidation
  • Spanning the Treatment Gap
  • Like-minded Physicians Influence Each Other
  • Seasoned Leaders
  • "AIM" High and Win: If traditional advertising and PR tactics are falling short, a community-based marketing strategy could be the thing to put your brand back in the game
  • Keeping up with KOLs
  • An Essential Bed Check: Mastery of internal factors can mean the difference between thriving and failing in an environment where industry is a price taker, not a price setter
  • Meetings: A Bright Future?
  • The Shrinking Pool
  • War Games 2.0: Competitive simulations can help pharma adjust to market changes
  • Strategies for Emerging Markets: Seven Keys to the Kingdom
  • Where Prescribing Oncologists Go for their Information, and Why

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