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Key Opinion Leaders Vols I & II and What Physicians Want Vols I & II COMBO

List Price: $199.80
Price: $149.85
You Save: $49.95 (25 %)
Item Number: KW4ZCMBO
Key Opinion Leaders Vol I
  • What Do KOLs Really Want?
  • Key Opinion Control
  • Reach KOLs Online
  • Hidden in Silos
  • Tales of Terabytes
  • Savvy Strategists
  • A Very Specialty Moment
  • Launch on a Budget
  • Under the Influence
  • Deep Impact
  • The Couch and the Airline Seat
Key Opinion Leaders Vol II
  • Pharma Shuffles Thought Leaders
  • Next Generation Event Consolidation
  • Spanning the Treatment Gap
  • Like-minded Physicians Influence Each Other
  • Seasoned Leaders
  • "AIM" High and Win
  • Keeping up with KOLs
  • An Essential Bed Check
  • Meetings: A Bright Future?
  • The Shrinking Pool
  • War Games 2.0
  • Strategies for Emerging Markets: Seven Keys to the Kingdom
  • Where Prescribing Oncologists Go for their Information, and Why
What Physicians Want Vol I
  • Reach for the Radio
  • Do You Know What Doctors Do Online?
  • Doctors' Orders: Make Marketing Informative
  • Professional Promotion Through Patient Understanding
  • No Sales Force, No Problem
  • Everyone's a Comedian
  • The Information Diet
  • Attention to Details
  • Hold That Call: Physician Detailing Preferences Revealed
  • A Sample Plan
  • The Sampling Subsidy
  • Diagnosing MD Behavior
  • Invisible Prescribers
  • Tipping Point Ahead
  • Conventional Wisdom
  • What Physicians Want
  • Real-Time CME
  • Providers are from Venus, Supporters are from Mars
  • Making the Rounds
What Physicians Want Vol II
  • Doctor's Orders
  • Tough Nut to Crack
  • How to Blend Science and Promotion at a Healthcare Exhibit
  • Shining a Light on the New Sales Force Models
  • Goodbye, Willy Loman
  • Ten Minutes to Connect
  • Maximize Your Marketing Spend
  • The New Four P's of Marketing
  • Do You Have a Head of Social Media?
  • Weathering the Compliance Storm
  • New FDA Campaign Targets Detailing, Trade Shows
  • Moving Beyond Claims-Based Messaging
  • Managing the Middle
  • What Pharma Needs to Know About M-Health
  • Adherence Through Education
  • Patients Want to Talk. Do You?
  • With a Little Help From Their Peers


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Key Opinion Leaders, Volumes I & II combo
What Physicians Want, Volumes I & II combo
List Price: $99.90
Price: $89.90
You Save: $10.00 (10 %)
What Physicians Want, Volumes I & II combo

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