Contents:

Management/Strategy

• Benchmarking helps ophthalmologist track performance of optical shop
• Computerizing your dispensary is just a keystroke away
• Just 4 kids
• Creating a ‘paperless’ dispensary can streamline efficiency
• Presentation is everything
• The beauty of an effective dispensary design is in the details
• In-house labs: should you get on the bandwagon?
• Taking the next step: in-house lens fabrication
• Keep on the watch for internal fraud and abuse
• Taming the paper trail
• Electronic medical records in practice: are we there yet?
• Accessories: The often secret revenue builder
• In search of greater profitability with contact lenses
• Adopting EMR system depends on what works best for each practice
• One doctor’s mission is to fulfill a vision
• Give your staff tools they need for contact lens dispensing
• Eye candy
• Entice with bright, colorful displays
• Delivering customer service that sells

Products

• Framework
• Accessoreyes your dispensary
• The lowdown on low vision aids
• Low-vision rehab covers more than physical needs
• Low vision creates opportunities to expand practices
• Low vision programs: exploring the options
• Adding accessories to pediatric dispensary is child’s play
• ‘Optic boom’ sets sights on boomer consumers
• Looking beyond 20/20 vision
• Stock up, sell out
• Winning the $3 billion sunwear lottery
• Why fit children with contact lenses?
• Dispensing for the smaller set
• Making a spectacle
• Hard vs. soft contacts