Contents:

• Tips for starting a derm practice
• Physician: Healthy practice
• Success requires balance, efficiency, perspective
• Brave new attitude improves practice
• Expand your capacity, income through nonphysician providers
• Anatomy of a malpractice suit
• Physicians must be savvy about labor laws
• Leadership: Realize values, execute vision
• How to retain your best employees
• Preparation best antidote to inefficiency
• Writing your employee handbook
• Office efficiency demands multifaceted approach
• Scan, store medical records electronically for easy access
• Electronic medical records
• Securing patient records
• Managing patient test results
• Evaluating a billing service
• Inform, entertain your patients while they wait
• Market your brand to stand apart
• Consider 'wow' factor in new cosmetic practices
• Start small when building a cosmetic practice
• Build your medical spa on a foundation of 'extreme service'
• Clinical research centers require forethought
• Starting small and slowly helps build successful elective-procedures practice
• Know in-office retailing pros, cons
• Incorporating lasers: A business-savvy decision
• Marketing of derma spa extends patient care
• Rule of thumb for maximizing revenue: 'Work smarter, not harder'