What sales reps need to know and what doctors want to know when it comes to clinical information.

Articles include:

• Clinical papers: What sales reps need to know, what docs want to know
• Clinical connection: How to make sure your study is looked over, not overlooked
• Patient cases: Bridging between data and practice
• Motivating factors: Customized detailing through physician categorization
• Questions doctors hate … and what to ask instead
• More questions doctors hate … and what to ask instead The Doctor's World
• Different but the same: Educating your customers about biosimilars

The Clinical Side

• No more spin: Putting clinical science back into clinical selling
• Give doctors what they want—Part 1: What to communicate
• Give doctors what they want—Part 2: What doctors don't want
• Obstacle or opportunity? Handling clinical study objections
• Turn up the science: Clinical selling advice for specialty reps
• Don't go DEAF on a call: Handling study objections—Part 1
• Assumptions and false comparisons: Handling study objections—Part 2
• The most important part of a study: What doctors want from a clinical
• Think critically: How to read a clinical paper
• The value of p values
• Communicating clinical information: Avoid the kiss of death

Purchase this product in quantity and save up to 60%!

5 - 9 copies - Save 25%
10 -24 copies - Save 30%
25 - 49 copies - Save 40%
50 - 99 copies - Save 50%
100 copies - Save 60%

Interested in more than 100 copies?

Contact Maureen Cannon, Marketing Director, Educational Products

1-800-225-4569 Ext 2742 or 440-891-2742