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CBI's Forum on Utilizing Scientific Information for Evidence-Based Marketing and Promotion - Online Compendium

Price: $298.00
tax free
Item Number: C11Q037
Speaking the Same Language as Your Customer - Why Evidence-Based Marketing Is the Future of Pharmaceutical Promotion
  • Understanding the Value of Outcomes Research in Optimizing Commercial Success
  • Leveraging Scientific Data to Craft Compelling Messages for Health Care Providers
  • Building a Foundation for Cross-Functional Communication
  • Walking in their Shoes - A Collaborative Discussion Among Internal Stakeholders
  • Extended Marketing Strategy Session
  • Integrating Commercial Strategies into the R&D Plan
  • Recognize the Impact of Health Literacy on Marketing Efforts to Patients

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