CBI's Forum on Contract Sales Strategies for Bio/Pharmaceutical Companies - Online Compendium

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Item Number: C11Q044

Flexible Sales and Promotional Models for Enhanced Business Profitability

Evaluate the Present Landscape for Utilizing Contract Sales
Create a "Hybrid" CSO Model for Start-Up Operations
Utilize Highly Trained Sales Reps for Specialty Products
Portfolio Evaluation and Product Selection for Contract Sales
Define the Qualifications Needed When Considering a CSO Partner
Select the Most Appropriate CSO Partner and Construct a Collaborative CSO Contract
Benefit from Innovative Performance-Based & Value-Driven Approaches When Using a CSO
Implement a Change Management Policy to Engage Your Internal Sales Force
Align CSOs with Internal Sales Force Objectives
Expedite Launch with Outsourced Trade Sales and Managed Markets Organization
Leverage Outsourced Alternatives Sales Channels
Ensure CSO Performance Meets Sales Expectations
Utilize a Pro-Forma Approach to Ensure Financial Return with CRM Program

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