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CBI's 6th Annual Rare Disease Leadership Summit - Online Compendium
CBI's 6th Annual Rare Disease Leadership Summit - Online Compendium
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C11Q190
Ensure Access to Orphan Drug Therapies through Collaborative Efforts with Government, Researchers and Patient Groups. The key influencers with whom you must connect, communicate and build trust with in the rare disease space is not limited to physicians and patients. An educated, persuasive and empowered influencer, unique to the rare disease space, is the caregiver. Caregivers lobby, start foundations and drive research efforts. Building relationships and brand advocacy through relationship marketing programs can ultimately create trust and value with this group.
Key Questions to be Addressed:
What is "Continuous Relationship Marketing?"
How can social media and online tools be used to create trusted relationships with caregivers?
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