The 2008 Automotive Aftermarket Chemicals Study (345 Total Pages)

Consumer Intelligence for the Automotive Aftermarket Industry

The 2008 Automotive Aftermarket Chemicals Study is a new report published by Advanstar Research Services with the assistance of Aftermarket Business; whereby, more than 2,100 automotive do-it-yourselfers were surveyed to determine from which facilities they are buying aftermarket chemicals and what’s influencing their decisions on where to shop-location, competitive prices, or friendly service. How often are do-it-yourselfers asking for a specific brand and why-warranties, product reliability, price or quality?

Some key findings from this report…

§         41.5% of respondents who purchased car wash products bought them at an auto parts store; followed by 33.5% who purchased them from a discount store

§         80.2% of those who purchased car wash products chose that facility because of it’s convenient location

§         Of the 72% of respondents who purchased climate control products and were advised on additional repairs which were needed, more than two-thirds (69.2%) had the work done on the spot, while 30.8% had it done later

§         More than one third (38%) of respondents who purchase motor oil asked for a specific brand

Ø       More than three quarters (74.2%) asked for that brand because of its quality and reliability